BUILT DIFFERENT. WORN WITH PURPOSE.
Featured Drop
@ali.ssa_h
BUILT FOR THE HEAT.
Under the sun. Under the weight. Still showing up repping Amara.


@_baileenicole
EYES UP. WORK DOWN.
Strength isn’t shown. It’s proven — one rep at a time.
@jordan_kerrcf
THE REP WON’T SAVE YOU.
You do the saving. Every lift. Every set. Earned — not given.


Why I Built This
I didn’t start CHLKDUP to sell T-shirts. I started it because I was done with fake hype — brands that talk tough but don’t live it.
CHLKDUP is for the ones who stay ready. The ones doing the work when no one’s watching. The ones who don’t need permission.
This isn’t just apparel. It’s a standard.
— Greg Brannon
Founder, CHLKDUP