About CHLKDUP

👊 From the Founder

I started CHLKDUP because I was living the lifestyle — training hard, immersed in fitness — but I’ve always been a creative at heart.

This gave me a way to scratch that creative itch. To build something I believed in. Something that looked the way I wanted it to look… and stood for something deeper than just gym gear.

CHLKDUP was born from a simple idea: to make pieces I thought were cool, that fit how I lived, and that other people would be proud to wear.

“Earned, not given” and “Stay ready” — those aren’t just taglines. They’re the heartbeat of this brand.

Being CHLKDUP means you’re prepared for whatever life throws at you. You’ve put in the work. You’ve earned your spot. Every item we create reflects that — and everything we do is built on the 3 C’s: Commitment, Competition, and Community. That’s our standard. That’s our non-negotiable.

What separates us? We’re not just pushing product. We’re building something real. And yeah — sometimes that slows us down. But it also keeps us grounded in truth.

I want people to feel like they’re part of something bigger when they wear CHLKDUP.

Even if the person next to you isn’t wearing it… there are athletes around the world who are. And they’re living up to the same standards. They’ve got your back.

— Greg Brannon, Founder

 

🔥 Our Mission

To build a culture of commitment through competition, connection, and clean design.

Whether you’re on the floor, in the arena, or repping your crew outside the gym — CHLKDUP is made to move with you.

This is gear that shows up when you do. Designed for real athletes, real training, and real life.

 

🤝 Community First

We don’t hide behind screens. We show up.

From grassroots gym pop-ups to elite-level throwdowns, we’re out here earning it next to the people we serve.

Our athlete program isn’t about follower count — it’s about reps, consistency, and impact.

Our events don’t just sell gear — they build connection. Competition is the heartbeat, but community is the goal.