The Training Grounds.
Capped membership. Coach-led strength & conditioning. Not a gym — a standard.
- Coach-led strength & conditioning
- Capped membership to protect culture
- No hype. No chaos. Just standards.
Not a gym. A standard.
- Coaching rooted in standards, not trends
- Programming built for real strength & conditioning
- A community shaped by accountability
- No excuses. Just execution.
Training Built for Progress.
Membership Options.
- Founders-only tee (one-time, dated, never reprinted)
- Permanent 10% off all apparel
- 24-hour early access to all new drops
- Priority access to limited-run membership colorways
- 20% off all apparel (non-stackable)
- Quarterly premium item at cost
- Born in the Dark–only annual colorway (purchase only)
- 48-hour early access to limited drops (top priority)
- Priority access to HQ Rites event apparel
- 10% off all apparel
- Early access to new drops (after Founding 50)
- Member-only colorways (2×/year, purchase only)
- No handouts — value is in access
- 5% off apparel
- No early access to drops
- Upgrade gift when moving to Stay Ready
- Upgrade gift: Momentum Tee
- No apparel discount
- No early access to drops
- No coached classes
- Protects the value of the core tiers
- 10 coached training sessions
- Ideal for travel-heavy schedules
- Book in advance (availability applies)
- No membership perks or discounts
- No Open Gym access
- One coached class
- Anyone can buy one
- Waiver required before class
- No Open Gym access
- No membership perks
What You Earn Here Leaves With You.
Effort becomes identity here.
HQ Details.
Cancellation + Pausing Policy +
- 30-day notice required to cancel.
- No membership pausing unless for medical recovery.
Drop-In Rules +
- Book in advance.
- Single coached class only — no Open Gym access.
- Anyone can buy one.
- Valid for all classes unless capped, except Saturday 7:00 AM.
- Waiver required before class.
- No-show = forfeited.
- If cancelled 2 hours before class, they can reschedule.